Hallmark Cards Digital Analytics Manager in Kansas City, Missouri

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Date: Apr 16, 2018

Location: Kansas City, MO, US, 64108

Company: Hallmark

reqid: 22446


Do you want to work for a one of the world's most trusted and recognized brands? Hallmark is a company rooted in connecting people. We care for our employees, our communities, and our world. A career at Hallmark means you get to make a big impact and create something that can make a genuine difference. We’re looking for people who want to continue to carry our vision forward.

The Hallmark Retail division is made up of a diverse group of people and functions, but we have one thing in common – we all support Hallmark Gold Crown stores in some way. We work to bring the Hallmark brand to life in retail and online, to ensure we are meeting customers exactly where they are. We help people connect with ease in a thoughtful and emotional way. We believe that sharing love and appreciation can change someone’s day—maybe even the world.


We are looking for a Digital Analytics Manager who will manage all aspects of the Hallmark.com analytics program. This position is responsible for the analytics platform and operation that delivers shopper insights to improve acquisition, engagement, conversion, and retention to Hallmark digital touch points (web & mobile) and to retail stores. This position requires a seasoned analytics leader with deep digital-specific expertise in several key areas: digital analytic strategy, analysis skills for digital-centric platforms, digital analytic architecture, optimization and A/B testing, analytics coding and implementation, team management, vendor management, and employee development.


The role is part of the Retail Omnichannel Marketing team. The Retail Marketing team is a dynamic team delivering strategies and tactics for retention and acquisition of consumers to Hallmark Gold Crown and Hallmark.com. The team works on the entire range of marketing activation activities including direct to consumer, digital, social, and website. The team uses a range of technologies and tools, including the Salesforce Marketing Cloud, to deliver impactful and innovative marketing.


Data Architecture & Integrity:

  • Manage and maintain digital data architecture (data layer, tag management systems, analytics platform) for hallmark.com

  • Ensure integrity of digital channel data across Hallmark systems, partnering internally

  • Collaborate with development teams to improve and maintain site performance (page download time, etc.) via data architecture

Analytics Implementation:

  • Manage implementation and coding of all digital analytics for both new and ongoing programs, this includes serving as subject matter expert in the development of technical requirements for new projects to enable the measurement of KPIs

  • Provide guidance and governance on standard operating procedures to drive towards more consistent approach on digital analytics

A/B and Multivariate Testing Program:

  • Leads the organization, governance and implementation of Hallmark.com’s optimization practice (A/B testing, etc.)

Knowledge sharing:

  • Develop comprehensive training and knowledge sharing for digital analytics to help create data-driven SMEs in the organization

  • Develop, implement and share best practices for analyzing user behavior, interpreting metrics and developing shopper insights.

  • Partner within Hallmark and externally on systems, tools, data and analysis needed for holistic consumer insights across businesses, channels and consumer lifetime

Interested? Follow the application instructions below to apply.


You must show how you meet the basic qualifications (listed below) in a resume or document you upload, or by completing the work experience and education application fields. Accepted file types are Microsoft Word (DOC or DOCX), PDF, HTML, or TXT.

In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment. Employment by Hallmark is contingent upon the signing of the Employment Agreement, signing of an agreement to arbitrate in connection with the Hallmark Dispute Resolution Program, completing Form I-9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification and satisfactory reference and background checks.


The following is required to be considered for this role:

  • Bachelor’s degree

  • 8+ years in a digital analytic role with experience including: digital analytic strategy, analysis in key digital-centric platforms, digital analytic architecture, optimization and A/B testing, coding and implementation, team management and employee development

  • Experience with Adobe Analytics


Your resume will stand out if you have:

  • Expert knowledge of Adobe Analytics

  • Vendor management experience

  • Mobile and Omnichannel analytics experience in a retail environment

  • A/B and multivariate testing experience

  • Knowledge of scripting and analytics coding

  • Self-Starter with great communication skills

  • Client-focused, team player, good teacher

  • Good interpersonal and team management skills

  • Leadership presentation experience

Hallmark believes in enriching the lives of our employees by offering benefit programs to help you:

  • Take care of you and yours: We offer comprehensive medical, dental and vision benefits, as well as discounts on elder care, child care, education assistance and adoption assistance.

  • Save for your future: Through profit sharing, you share in the success of Hallmark. We also offer a 4% match on 401(k) contributions.

  • Enjoy your time: Maximize your work-life balance through Paid Time Off (PTO), paid holidays, community volunteer opportunities and discounts on product, entertainment venues, amusement parks and sporting events.

  • And More! (Like an on-site cafeteria, free parking, access to Crown Center and a fitness center.)

Hallmark is an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally-protected status. Principals only please.

Nearest Major Market: Kansas City

Job Segment: Marketing Manager, Marketing

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